Overview


Running a successful online store means knowing what's working: which products, which channels, which campaigns, and which customer segments are driving revenue and profit. Without the right analytics setup, you're making inventory, marketing, and pricing decisions on incomplete information. VibeX builds eCommerce analytics and reporting frameworks that surface the metrics that matter — so your decisions are grounded in what's actually happening in your store.

What's Included


GA4 eCommerce tracking setup and validation
Purchase funnel and drop-off analysis
Product performance reporting: revenue, margin, returns, and velocity
Customer acquisition and channel attribution reporting
Customer lifetime value and cohort analysis
Inventory and fulfilment performance reporting
Custom eCommerce dashboard build: Looker Studio, Power BI, or native platform
Automated weekly and monthly reporting

Who It's For


For eCommerce businesses that want more than basic platform reporting — those making significant marketing, inventory, or product decisions and needing reliable data to guide them. Particularly valuable for stores managing multiple channels, large catalogues, or significant ad spend.

Key Outcomes


A complete, accurate view of eCommerce performance across all channels
Clear product-level insight to guide buying, ranging, and pricing decisions
Attribution data that shows which marketing channels actually drive revenue
Customer cohort insight that informs retention and lifetime value strategy
Less time building reports manually — more time acting on what they say

The best eCommerce decisions are data-driven. Let's build the reporting that makes yours possible. Get in touch.