Overview


Opinions about what works on a website or in a campaign are easy to come by. Data on what actually works is rarer and far more valuable. VibeX designs and runs structured A/B tests and experiments that give you statistically valid answers to real business questions — which headline converts better, which CTA drives more clicks, which layout reduces drop-off. No gut feel, no assumed answers. Just evidence.

What's Included


Testing strategy and experiment roadmap development
Hypothesis formation and test design
A/B and multivariate test setup: VWO, Optimizely, Convert
Landing page and website element testing
Email subject line, content, and CTA testing
Ad creative and copy experimentation
Statistical significance monitoring and result validation
Findings report with winning variants and next-step recommendations

Who It's For


For businesses with enough traffic or send volume to run statistically meaningful tests — typically websites receiving at least a few thousand visitors per month, or email lists large enough to detect real differences. Relevant for eCommerce, lead generation sites, and any business actively working to improve conversion rates.

Key Outcomes


Conversion improvements grounded in data, not assumptions
A structured testing programme that drives continuous improvement
Validated answers to the questions your team argues about in meetings
Better-performing pages, emails, and ads through evidence-based iteration
A culture of testing that compounds over time as learnings build up

Stop guessing what works. Let's test it properly. Get in touch to build your experimentation programme.