Overview

Last-click attribution is the most common way businesses measure marketing performance — and one of the most misleading. It gives all the credit to the final touchpoint before a conversion and ignores everything that built the customer's intent along the way. VibeX builds attribution models that give a more accurate picture of how your channels work together, so you can make smarter decisions about where to invest your marketing budget.

What's Included

Who It's For

For businesses investing in multiple marketing channels who want to understand which are genuinely contributing to revenue — not just which ones happen to be the last touchpoint. Particularly valuable for businesses with longer sales cycles, higher-value purchases, or a mix of online and offline touchpoints.

Key Outcomes