Overview

Your website and product data contain a detailed record of how your customers behave — what they click, where they drop off, what they buy, and what they ignore. Understanding that behaviour is how you improve it. VibeX analyses your customer and website data to surface the patterns and friction points that matter most, giving you clear, evidence-based direction on where to focus your optimisation efforts.

What's Included

Website behaviour analysis: pages, flows, drop-off points, and engagement
Heatmap and session recording analysis: Hotjar, Microsoft Clarity
Funnel analysis and conversion path mapping
Cohort analysis: how different customer groups behave over time
Purchase and engagement pattern identification
Segment-level behaviour comparison: new vs. returning, channel, device
Findings report with prioritised recommendations
Implementation support for identified optimisations

Who It's For

For eCommerce businesses, SaaS products, and any website-dependent business that wants to understand why visitors aren't converting at the rate they should. Particularly useful ahead of a website redesign, a CRO initiative, or any project where user behaviour data should inform the direction.

Key Outcomes

A clear picture of where and why users are dropping off
Evidence-based priorities for optimisation — not guesswork
Identified friction points in your purchase or enquiry flow
Insight into how different customer segments behave differently
Concrete recommendations your team can act on immediately

Service Details

Category:
Data Analytics & Reporting
Service:
Customer Behaviour Analysis
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Want to know what your customers are actually doing on your site? Let's analyse the data and show you. Get in touch.

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