Overview

When marketing and sales operate in silos, leads get lost, messaging is inconsistent, and each team blames the other for poor results. Alignment fixes that. VibeX helps businesses build the shared systems, agreed definitions, and integrated workflows that bring marketing and sales together — so leads are handled properly, feedback flows both ways, and the whole revenue function pulls in the same direction.

What's Included

Marketing and sales process audit
Lead definition and qualification criteria alignment (MQL and SQL)
CRM and marketing platform integration
Shared lead scoring model development
Handoff workflow design: marketing to sales and back
Closed-loop reporting setup
Content and collateral mapping to sales stages
Joint KPI framework and shared dashboard

Who It's For

For businesses where marketing generates leads that sales doesn't follow up on — or where sales complains about lead quality and marketing has no visibility on what happens after handoff. Relevant for B2B companies, professional services firms, and any business with distinct marketing and sales functions.

Key Outcomes

A shared definition of what a qualified lead looks like
A clear, automated handoff process between marketing and sales
Closed-loop data that shows marketing which campaigns drive revenue
Better lead quality through feedback from sales informing marketing activity
A revenue team that operates as one function, not two separate ones

Service Details

Category:
Marketing Automation & CRM
Service:
Marketing & Sales Alignment
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Bridging the gap between marketing and sales is one of the highest-return moves a business can make. Let's build the system. Get in touch.

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